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Podcast Transcript
Stu McLaughlin is a Producer and Co-Founder of Greenlit Entertainment who specializes in EPK and marketing services for the entertainment industry. He began his career as a filmmaker and over the last 15 years, has expanded into digital marketing, data analytics, and technology services. He also serves as the Director of Creative Services for Greenlit’s parent company, TheRiot Agency, a post-modern growth agency that builds customer acquisition and retention programs.
In this episode with Stu, he talks about the importance of marketing small to medium-sized films and some tactics to do so. Risk-taking is a critical component of filmmaking and minimizing that risk is what can ensure success for the film. Stu elaborates on how studios can be successful in their marketing because they have what appears to be an endless supply of funds. Small to medium-sized films need to be strategic but not shy away from having a marketing budget, hear some tips on what can be done.